All those with a passion for fashion and basketball have heard of the prominent brand called JORDAN! The
athletic shoe brand is a top favorite in the United States and beyond –especially with athletes. We have
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The Jordan brand is one the largest and most popular in the industry due to its relationship with Nike and
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Background Information on Jordan via Wikipedia:
Air Jordan (s) or simply Jordans are a brand of shoes produced by Nike originally designed for and endorsed by
professional NBA basketball player Michael Jordan. The Air Jordan line is now sold by Jordan Brand, a sub-
division of Nike. Since its first release in 1984, there have been new designs of the shoe released each year,
even after Michael Jordan retired from the NBA.
Collectors classify the Air Jordan line by release year and model: Originals (OG), Retros, Retro-pluses (Retro +),
Player Exclusive (PE) and Samples. The Jordan Brand also produces a line of Team shoes, separate from the
signature line of Air Jordan shoes. The Jordan Brand has periodically reintroduced signature shoes that were
previously released.
Air Jordans are sold mostly online, but can be bought at boutiques and sneaker retailers such as Foot Locker,
Finish Line, Footaction, Champs, Eastbay, and for rarer Jordans, Alife Rivington Club and Flight Club.
During early 1984, Nike was in serious jeopardy in the fast paced sportswear market. Suffering from its "white
man jogging brand" image, Nike had no credit in the basketball world. The running shoe phenomenon that had
fueled their sales in previous years was slowly dying, and they needed a way to revitalize and reinvent them in
order to appeal to another segment of the market. That is when Nike saw something special in the rookie player
Michael Jordan, they saw an opportunity. Nike signed Jordan to a $2.5 million deal for 5 years, plus royalties and
other fringe benefits.
The introduction of the Air Jordan 1 turned the athletic shoe industry upside down. Before the Air Jordan 1, most
basketball shoes were white, but the bold black and red styling of the Air Jordan 1 flouted this convention. The
NBA banned the shoe from the league in response, but Michael Jordan wore them anyway, racking up serious
fines of up to $5000 a game. Nike, of course, was more than happy to pay these to keep the shoes in the game
and in the public eye. All this controversy and Jordan’s spectacular performance that year served to put the Air
Jordan line on the road to becoming a household name. Click here to continue reading.

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